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P10 Money
Fintech startup
Branding | Logo design | Visual identity | Illustration
Motion graphics
The name P10 lent itself well to good visual play. We chose to craft the logo with the two circles and the numeral in between to give the illusion of a face, perhaps a wise owl! The simple curves also allowed us to use the logo form itself in versatile ways - as patterns and backgrounds for social media posts. The bright four colour palette came to define the brand - across the product, website, collateral and social media.
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